Business of Fashion Case Study: How to Turn Data Into Meaningful Customer Connections

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Customer data holds powerful information, and when paired with the right research, the insights can help strengthen the emotional connections between consumers and brands. To better learn about Tapestry’s consumer-centric, data-driven approach to innovation and brand growth, The Business of Fashion spoke with Noam Paransky, Alice Yu, Fabio Luzzi and Jennifer Yue. This case study provides an in-depth look at how we’re creating

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