Business of Fashion Case Study: How to Turn Data Into Meaningful Customer Connections

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March 27, 2024 01:03 PM Eastern Daylight Time

Customer data holds powerful information, and when paired with the right research, the insights can help strengthen the emotional connections between consumers and brands. To better learn about Tapestry’s consumer-centric, data-driven approach to innovation and brand growth, The Business of Fashion spoke with Noam Paransky, Alice Yu, Fabio Luzzi and Jennifer Yue.

This case study provides an in-depth look at how we’re creating more meaningful customer connections through data. Key takeaways include: 
💡 Start with the problem consumers need solved – not the data. 
💡 Utilizing data should be built into the way teams work.  
💡 Data doesn’t live in a vacuum; it continuously needs to be reviewed and tested to unearth what works best for the company’s audience.

Read the case study in full: