August 27, 2025 03:08 PM Eastern Daylight Time
Sandeep Seth, Tapestry Chief Growth Officer & President, recently appeared on Twilio’s Builders Wanted podcast to discuss how Tapestry is building luxury at scale. The conversation offers insights into our consumer-first approach and growth strategy.
🎧 Listen to the episode in full: https://www.twilio.com/en-us/resource-center/podcasts/leading-with-intention-how-tapestry-builds-modern-luxury-at-scale
In the episode titled “Leading with Intention,” Sandeep shared his vision for Tapestry as a brand-building growth engine, as well as compelling stories from Tapestry’s ethnographic research, which includes visits to consumers’ homes across different markets. This research helps us understand not just what customers say, but what they express—the emotions and needs that create truly authentic brand connections.
One of the most surprising revelations: Gen Z consumers are far more physical than digital, leading to record store visits. Sandeep explained how this generation doesn’t see technology as revolutionary because it existed before they were born, making authentic in-person experiences more valuable than ever.
In the episode, Sandeep also gets personal about his leadership philosophy, sharing how he takes the subway to observe customers and why he intentionally keeps his calendar lighter to make time for strategic thinking. His perspective on balancing authenticity with innovation, and his approach to seamless omnichannel experiences, offers valuable insights in modern brand building.
